Strategic marketing management : planning and control, analysis and decision
Bibliographic Information
- Title
- "Strategic marketing management : planning and control, analysis and decision"
- Statement of Responsibility
- Paul Fifield and Colin Gilligan
- Publisher
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- Butterworth-Heinemann
- Publication Year
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- 1995
- Book size
- 29 cm
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Notes
Includes index
'Published on behalf of the Chartered Institute of Marketing.'
'Diploma syllabus'
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Details 詳細情報について
-
- CRID
- 1130282269735704448
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- NII Book ID
- BA27128938
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- ISBN
- 0750619902
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- LCCN
- 95186741
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- Web Site
- https://lccn.loc.gov/95186741
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- Oxford ; Boston
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- Subject
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- LCSH: Marketing -- Management
- LCSH: Strategic planning
- LCSH: Marketing -- Decision making
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- Data Source
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- CiNii Books