著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Howard, John A. and Sheth, Jagdish N.",The theory of buyer behavior,,Wiley,1969,The Wiley marketing series,,0471416576,,https://cir.nii.ac.jp/crid/1130282269859846016