著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "McCarthy, E. Jerome (Edmund Jerome) and Perreault, William D.",Essentials of marketing,4th ed,Irwin,1988,The Irwin series in marketing,,"0256060096,0256065632",,https://cir.nii.ac.jp/crid/1130282269883446400