著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Yeck, John David and Maguire, John Thomas",Planning and creating better direct mail,,McGraw-Hill,1961,McGraw-Hill series in marketing and advertising,,,,https://cir.nii.ac.jp/crid/1130282269884829568