著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Dutta, Shantanu and Narasimhan, Om and Rajiv, Surendra and Marketing Science Institute",Success in high technology markets : is marketing capability critical?,,Marketing Science Institute,1999,Report,,,,https://cir.nii.ac.jp/crid/1130282269885702272