著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Davis, Scott and Inman, J. Jeffrey and McAlister, Leigh and Marketing Science Institute",Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report,,Marketing Science Institute,1992,Report,,,,https://cir.nii.ac.jp/crid/1130282269951215488