著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Zaltman, Gerald and Higie, Robin A. and Marketing Science Institute",Seeing the voice of the customer : the zaltman metaphor elicitation technique,,Marketing Science Institute,1993,Report,,,,https://cir.nii.ac.jp/crid/1130282269955046656