著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Lambert, Isaac E.","The public accepts : stories behind famous trade-marks, names, and slogans",,Arno Press,1976,Getting and spending,,0405080298,,https://cir.nii.ac.jp/crid/1130282270002381696