著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Leppard, John and McDonald, Malcolm",How to sell a service : guidelines for effective selling in a service business,2nd ed.,Heinemann,1988,The Marketing series,,,,https://cir.nii.ac.jp/crid/1130282270072686848