著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Lancaster, Geoffrey A. and Massingham, Lester",Strategic marketing planning and evaluation,,Kogan Page,1996,Marketing in action series,,0749417846,,https://cir.nii.ac.jp/crid/1130282270078661504