著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Bucklin, Randolph E. and Srinivasan, V. and Marketing Science Institute",Determining inter-brand substitutability through survey measurement of consumer preference structures,,Marketing Science Institute,1991,Report,,,,https://cir.nii.ac.jp/crid/1130282270130868736