著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Robinson, P. (Patrick) and Luck, David Johnston",Promotional decision making : practice and theory : a study in marketing management,,McGraw-Hill,1964,McGraw-Hill Marketing Science Institute series,,,,https://cir.nii.ac.jp/crid/1130282270177032320