著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Kirpalani, V. H. (Vishnu H.) and Shapiro, Stanley J.","Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977",,American Marketing Association,1979,Bibliography series,,087757118X,,https://cir.nii.ac.jp/crid/1130282270183090304