著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Olson, Jerry C. and Ray, William J. and Marketing Science Institute",Using brain-wave measures to assess advertising effects,,Marketing Science Institute,1983,Report,,,,https://cir.nii.ac.jp/crid/1130282270230609280