著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Buzzell, Robert D. (Robert Dow) and Cook, Victor J. and Peterson, James R. and Hase, Paul",Product life cycles,,Marketing Science Institute,1969,Project description,,,,https://cir.nii.ac.jp/crid/1130282270383150336