著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Mullins, John W. (John Walker)",Marketing management : a strategic decision-making approach,"5th ed., international ed",McGraw-Hill/Irwin,2005,McGraw-Hill international editions,,0071111697,,https://cir.nii.ac.jp/crid/1130282270412612992