著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Panwar, Upendra Singh and Kumar, Raj and Ray, Nilanjan",Handbook of research on promotional strategies and consumer influence in the service sector,,Business Science Reference,2016,"Advances in marketing, customer relationship management, and E-services (AMCRMES) book series",,9781522501435,,https://cir.nii.ac.jp/crid/1130282270465962112