著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Gatignon, Hubert and Abeele, Piet Vanden and Marketing Science Institute",To Standardize or not to standardize : marketing mix effectiveness in Europe : technical working paper,,Marketing Science Institute,1995,Report,,,,https://cir.nii.ac.jp/crid/1130282270599288448