著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"McAlister, Leigh and Marketing Science Institute","The impact of price promotions on a brand's market share, sales pattern, and profitability",,Marketing Science Institute,1986,Report,,,,https://cir.nii.ac.jp/crid/1130282270601401088