著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Park, C. Whan and Young, S. Mark and Marketing Science Institute",The effects of involvement and executional factors of a television commercial on brand attitude formation,,Marketing Science Institute,1984,Report,,,,https://cir.nii.ac.jp/crid/1130282270602275712