著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Bhagat, Sanjai and Umesh, U. N. and Marketing Science Institute",The market value of trademarks measured via trademark litigation,,Marketing Science Institute,1992,Report,,,,https://cir.nii.ac.jp/crid/1130282270655975808