著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Inman, J. Jeffrey and McAlister, Leigh",A model incorporating promotion signal sensitivity for prescribing retailer promotion policy,,Marketing Science Institute,1992,Report,,,,https://cir.nii.ac.jp/crid/1130282270665455488