著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Kokkinaki, Flora and Ambler, Tim and Marketing Science Institute",Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation,,Marketing Science Institute,1999,Report,,,,https://cir.nii.ac.jp/crid/1130282270677665920