著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"McDonald, M. H. B. and Leppard, John",The marketing audit : translating marketing theory into practice,,Butterworth-Heinemann,1993,The Marketing series,,0750617063,,https://cir.nii.ac.jp/crid/1130282270821371904