著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Bucklin, Randolph E. and Gupta, Sunil","Brand choice, purchase incidence, and segmentation : an integrated modeling approach",,Marketing Science Institute,1992,Report,,,,https://cir.nii.ac.jp/crid/1130282270859951360