著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Rao, Ambar G.",Quantitative theories in advertising,,Wiley,1970,Operations Research Society of America. Publications in operations research,,0471708208,,https://cir.nii.ac.jp/crid/1130282270871127168