著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Cravens, David W. and Lamb, Charles W. and Crittenden, Victoria Lynn",Strategic marketing management cases,5th ed,Irwin,1996,The Irwin series in marketing,,0256136890,,https://cir.nii.ac.jp/crid/1130282270897130624