著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Rathmell, John M.","Managing the marketing function : concepts, analysis, and application",,Wiley,1969,The Wiley marketing series,,0471709247,,https://cir.nii.ac.jp/crid/1130282270935281280