著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Arens, William F. and Weigold, Michael F. and Arens, Christian",Contemporary advertising and integrated marketing communications,"13th ed., international ed",McGraw-Hill Irwin,2011,McGraw-Hill international editions,,9780071220606,,https://cir.nii.ac.jp/crid/1130282270949797888