著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Mullin, Roddy",Value for money marketing : a guide to measuring marketing performance,,Kogan Page,2001,Marketing in action series,,0749435534,,https://cir.nii.ac.jp/crid/1130282270951841664