著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Boyd, Harper W. and Fryburger, Vernon Ray and Westfall, Ralph L.",Cases in advertising management,,Mcgraw-Hill,1964,McGraw-Hill series in marketing and advertising,,,,https://cir.nii.ac.jp/crid/1130282270981533568