著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Irons, Ken",The marketing of services : a total approach to achieving competitive advantage,,McGraw-Hill,1997,McGraw-Hill marketing for professionals,,0077090845,,https://cir.nii.ac.jp/crid/1130282271007152768