著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Randall, Geoffrey","Trade marketing strategies : the partnership between manufacturers, brands and retailers",2nd ed,Butterworth-Heinemann,1994,The Marketing series,,0750620129,,https://cir.nii.ac.jp/crid/1130282271030035584