著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Shimp, Terence A.",Promotion management & marketing communications,3rd ed,Dryden Press,1993,The Dryden Press series in marketing,,0030767482,,https://cir.nii.ac.jp/crid/1130282271069853568