著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Bloom, Paul N. and Edell, Julie and Staelin, Richard and Marketing Science Institute",Criteria for assessing research on the effects of marketing communications : working paper,,Marketing Science Institute,1994,Report,,,,https://cir.nii.ac.jp/crid/1130282271142112256