著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Lay, Robert S. and Endo, Jean J.",Designing and using market research,,Jossey-Bass,1987,New directions for institutional research,,1555429653,,https://cir.nii.ac.jp/crid/1130282271153858816