著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Johnson, Allison and Thomson, Matthew and Marketing Science Institute","A hard and a soft look at building strong brands : March 14-15, 2002, Loews Santa Monica Beach Hotel, Santa Monica, California",,Marketing Science Institute,2002,Report,,,,https://cir.nii.ac.jp/crid/1130282271188715904