著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Perreault, William D. and McCarthy, E. Jerome (Edmund Jerome)",Essentials of marketing : a global-managerial approach,7th ed,Irwin,1997,The Irwin series in marketing,,0256183414,,https://cir.nii.ac.jp/crid/1130282271195990016