著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Burke, John D.",Advertising in the marketplace,2nd ed,"Gregg Division, McGraw-Hill",1980,The Gregg/McGraw-Hill marketing series,,,,https://cir.nii.ac.jp/crid/1130282271217211904