著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Narver, John C. and Slater, Stanley F. and Marketing Science Institute",Becoming more market oriented : an exploratory study of the programmatic and market-back approaches,,Marketing Science Institute,1991,Report,,,,https://cir.nii.ac.jp/crid/1130282271231981696