著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Guiltinan, Joseph P. and Paul, Gordon W.",Marketing management : strategies and programs,4th ed,McGraw-Hill,1991,McGraw-Hill series in marketing,,0070489424,,https://cir.nii.ac.jp/crid/1130282271237611136