著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Hankinson, Graham and Cowking, Philippa",The reality of global brands : cases and strategies for the successful management of international brands,,McGraw-Hill,1996,McGraw-Hill marketing for professionals,,0077090020,,https://cir.nii.ac.jp/crid/1130282271269636224