著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Moore, Lois K. and Plung, Daniel L. and IEEE Professional Communication Society",Marketing technical ideas and products successfully!,,Institute of Electrical and Electronics Engineers,1985,IEEE Press selected reprint series,,0879421851,,https://cir.nii.ac.jp/crid/1130282271303287168