著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"De Chernatony, L. (Leslie) and McDonald, Malcolm","Creating powerful brands : the strategic route to success in consumer, industrial and service markets",,Butterworth-Heinemann,1992,The Marketing series,,0750606606,,https://cir.nii.ac.jp/crid/1130282271391864576