著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"De Chernatony, L. (Leslie) and McDonald, Malcolm","Creating powerful brands : in consumer, service and industrial markets",2nd ed,Butterworth-Heinemann,1998,The Marketing series,,0750622407,,https://cir.nii.ac.jp/crid/1130282271407624064