著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Cafarelli, Eugene J.",Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives,,Wiley,1980,Ronald series on marketing management,,0471046345,,https://cir.nii.ac.jp/crid/1130282271418771328