Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives

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Bibliographic Information

Title
"Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives"
Statement of Responsibility
Eugene J. Cafarelli
Publisher
  • Wiley
Publication Year
  • c1980
Book size
24 cm

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Notes

"A Ronald Press publication."

Bibliography: p. 249

Includes index

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