著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Rust, Roland T. and Price, Linda L. and Kumar, V. and Marketing Science Institute",EEG response to advertisements in print and broadcast media,,Marketing Science Institute,1985,Report,,,,https://cir.nii.ac.jp/crid/1130282271437939072