著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Aaker, David A. and Bruzzone, Donald E. and Norris, Donald",Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative,,Marketing Science Institute,1981,Report,,,,https://cir.nii.ac.jp/crid/1130282271445698432