著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Silk, Alvin J. and Vavra, Terry and Marketing Science Institute",Advertising's affective qualities and consumer response,,Marketing Science Institute,1974,Preliminary research report,,,,https://cir.nii.ac.jp/crid/1130282271497178880